Creating a Twitter APP

Learn how to create a Twitter app which your applications and marketing tools can use to perform actions on your Twitter account(s) via the Twitter REST API.

Why do you need a Twitter App?

Social Media APIs give marketers a lot of flexibility and automation possibilities, in addition to being a source of great data which can be used for a multitude of marketing related analysis, optimization and execution,

Twitter API – Benefits for marketers

Social listening [e.g. automatically find and store possible social leads while you sleep ]
Data harvesting [for analysis to find trends, eg. top content being shareded / engaged with in your niche]
Infuencer analaysis [who are the connectors, information brokers in your niche eco system?]
Brand monitoring
Competitor Analysis
Ability to perform Sentiment Analysis
Content ideation
Auto-posting

… The list of clever marketing applications is virtually endless if you’re creative.

Visit apps.twitter.com to create and configure your Twitter app.

Once it’s created you will receive credentials (a bunch of access tokens – long text-string keys) that will enable you to programatically ‘do lots of cool stuff‘ on your Twitter account (while you are sleeping).

We want a number of pieces of data at the end of this process.

Consumer key
Consumer secret
Access token
Acces token secret

Note: The App needs to be read/write (however this should be the default setting).

Step 1

Step 2

Confirmation

Step 3

Click the button labeled “Create my Access Token” to generate the remaining required access token data.

Step 4

Take a note of all the imporant credentials we need

consumer_key
consumer_secret
access_token
access_token_secret

Congratulations – you’ve created your firt Twitter APP. You’re ready to become a Twitter Marketing hacker!

Creating a Twitter APP - A Guide For Marketers

Why do you need a Twitter App?

Twitter API – Benefits for marketers